kulinary Business Potential

One potential area that is often used as a business opportunity is the food area. In line with market demand, is now the area has many typical foods marketed in major cities, and not only limited in the regions of origin only.
Business Pempek or empek-empek , is one of the tangible evidence of success of traditional foods which successfully appointed as the national food. Typical foods of the South Sumatra area of its capital at Palembang, now not only become a popular food in the area of Sumatra. But now pempek already circulating in almost all regions of Indonesia. Even now the typical food products business has a very large market, reaching the lower classes of society to middle class and above.
According to the story, empek-empek becoming known in South Sumatra in 1617. At that time there is an old man Chinese descent (called stale) are concerned with the abundance of fish catch Musi river, which the public has not utilized properly. From there moldy then process them into new food, by mixing tapioca flour and minced fish meat. Food is then marketed around by bicycle. Pempek name itself comes from the habit of consumers who call the “pitch .. stale”, when they want to buy merchandise from the stale. Until now the name pempek or known to the public at large.
For the first time empek-native empek Belida Kilkenny made from fish, due to the sekarang fish are hard to find, then replace it with a fish community cork, and some types of fish, sea as tengiri. Usually, to increase enjoyment in Palembang pempek business, presentation is equipped with a sauce which is called cuko, gravy is made from a mixture of palm sugar, vinegar, tamarind, shrimp, dried shrimp, chili, and onions and garlic. In addition, there are also traders who add sliced cucumber and noodles in preparing pempek.
