Search Engine Marketing (SEM) – Search Engine Advertising
The search engine marketing (SEM) is an option to advertise a business through the search engines. To understand what is the SEM (Search Engine Marketing) or in short search marketing, you must first give a very general explanation of how search engines work.
How the Internet search engines
Search engines like Google, Yahoo and Bing, are pages where the user enters a query and the search engine throws relevant results with respect to the words used in the query (links to web pages) in what is called ” search results page. ”
Most search engines these results classified into two types, the results of content, including news pages, videos, magazines, opinion, blogs, etc. and the results of payment.
The early results are called organic or natural and the creator of the pages that appear there do not have to pay anything to search engines, simply optimizing your site for the search, according to the method, place that content-based importance that the page is acquired. The second are the results of payment and this is where search marketing makes its appearance.
Search Engine Optimization (SEO)
The Search Engine Optimization (SEO ) is a common practice among webmasters and seeks to position a web page between the first visible results resulting in a form, the techniques are many and takes into account several factors.
Google has said repeatedly that takes into account over 200 factors for positioning websites in its results. Among them include PageRank, URL, keywords in the content, and, more recently, the time it takes to load the page also is a factor taken into account.
Internet Advertising – Search Engine Marketing (SEM)
The other type of results (results of charge), appears in the search results page usually in the right column (separated from the organic results) and above the natural results in the results is where the marketing action search engines.
Search Engine Marketing SEO is something like in their objective. The difference is that basically seeks to position on the first page of search results pages for which you pay, that is, ads that link to websites of a company or organization.
The factors taken into account for an ad position vary depending on the search engine and search engine marketing has been done. The websites advertising services from search engines generally have technical sections that teach how to make a SEM campaign and online advertising.
The Search Engine Marketing (SEM) can be used to give more visibility to a brand or for the Internet user clicked on any search engine advertising to interact with the site of the company or organization, whether buying a product , filling a form, registering on the page, etc.. When a user completes one of these measures for search engine marketing is given the name of “conversion”, the data is saved and it is important to measure the degree of success of an SEM campaign.
The search engine marketing services offered by popular search engines are:
* Google AdWords
* Yahoo Search Marketing
* Bing – Microsoft Advertising
Benefits of search engine marketing
The advantages of search engine marketing over traditional marketing are many, the Internet can reach customers worldwide, offering the possibility of increasing the size of the market. Another advantage is that search marketing can target advertising to specific goals such as geographical locations, tastes and interests, by language or a combination of these. Internet has grown and shares many of the gains of traditional media advertising, SEM is one of the options offered to advertise an online retailer.
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