Social networking as a business tool
Who has not realized that social networks are an untapped mine, living with his back to the changes that are occurring in society today. The opportunities are endless and the Internet has become our source of both information as to which we come to make our purchases or purchase services.
During the past year 75% of Internet users has taken a decision to purchase products or services -oriented, motivated and informed Web content, according to the report Association of Research Media (AIMC).
While many companies perform some action on the Internet, most have not implemented a strategy and much less active in social networks. Not analyze here the general types of social networks (Twitter, Facebook or Myspace) or professional (dominated by LinkedIn and Xing), but we will do an analysis of the benefits, uses and opportunities that social networks can have on our business.
According to the “Fee Study Direct and Interactive Marketing 2010 “presented earlier this year by the Association of Direct Marketing Agencies and Interactive (AGEMDI-FECEMD), interactive marketing agencies, their fees have risen by 8% on average. This increase was significant in areas such as Strategic Planning Department have registered a rise of 22.5%, highlighting the growing importance within the corporate structure.
While advertising in traditional media is sometimes perceived negatively and as an abusive, online campaigns and social networks are more popular among the public. The brands add value in the network and it is the consumer who decides whether to learn or not. That is why social networks are understood as a meeting between company and client, as agreed by both parties.
What are the advantages of networking?
50% of Internet users are regular users of social networks and two out of three come to them for information about a product or brand before making a purchasing decision. From these data, the role of the network in the decision to purchase a product.
The recommendation of friends is where most Internet users rely on contact with a brand, and that 67% of Internet brand and ensures talking about products with others on your network. What are the advantages we offer qyue social networks when influri in these discussions?
Internet is cheap and the need not to invest too many resources and gives good results
Our audience is online. Spain has more than 24 million users and over half have an active profile on a social network.
The network offers immediacy. It is a fast and in which there are no boundaries.
We communicate directly with our audience, without intermediaries. This increases the effectiveness of our message and indices of influence we can exert over her audience. We directly to end users
Internet provides a total control of the impact of our messages and the return of economic investment. We target the most of our campaigns
It allows us to reach new market niches.
