Social networks have become the focus where they develop big advertising campaigns and where you spend large portions of the budget for these purposes, however, the effectiveness of campaigns is untested and, by contrast, are not expected to fully profitable.

While social networks help spread a message virally, it is estimated that this is not a new profitable business model nor the owners nor to advertisers.

But when it comes to social networks not just talking about Facebook, social networks because there are 20.000 more than 300 million monthly page views but, nevertheless, still has its mourning looking for ways to capitalize on these visits to take forward the business as it did when it sold MySpace to Google advertising division for 900 million dollars.

While it is true that brands are increasingly inclinana make their advertisements and promotions on social networks in part because they are cheaper and partly because it creates an “engagement” live with the brand when a user becomes more the network, says Cristian González, director and representative of Media Space.

“What we’re doing is take the user to interact directly with the brand through applications that are focused on entertainment,” said Gonzalez.

For Media Space, the success of social networking as a business platform is based on a tripod: quality, time and budget. “If it fails one of these, the result will be affected, which is why we focus on innovative strategies,” he said.

So new strategies are directed to internet marketing, self-replicating viral ads within social networks-to position products and brands.

Among the networks that have achieved a sustainable business model is Second Life, the platform on which virtual spaces within the network (set) are sold by Linden Labs, its creator, who earns income.

From there, users can place their business in virtual spaces and charge, as your business in local currency, Linden dollars and then exchange them for real money.

Some companies that have chosen this model are IBM, Nissan and several other companies seeking to expand its customer lists and begin to dispute the new virtual spaces.

“Second Life (SL) does generate business, there is much talk that Facebook has more users and more YouTube hits, but with an economic analysis, SL is the only one that is profitable and provides utilities,” says Chehaibar.

Considering that, according to Advertising Age magazine, online advertising grew 10.4% last year and the use of traditional media has declined 5% to 6%, no doubt, plan a campaign online is much better option.

Most appropriate advertising budgets, resultdos times shorter and higher levels of customization are just three of the reasons why social networks will be the new form of advertising.

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