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Once collected the business information, we turn to evaluate or analyze it, to know the real status or capacity of the company and to identify the business strengths and weaknesses.

The strengths allow the company to have a high level of competitiveness, while the weaknesses undermine the achievement of objectives.

Examples of strengths could be: differentiation, competitive advantage, adequate financial, competitive skills, positive image to consumers, market leadership, good organization, economies of scale, high quality products, good customer service, efficient channels distribution, brand recognition, etc..

Examples of weaknesses could be: problems of liquidity, profitability below the industry average, lack of definition in the functions, inability to innovate, poor advertising channels, poor management, obsolete machines or equipment, poor image, difficulties in increasing production capacity , difficulties in improving the quality of products, unclear goals, poorly motivated workers, etc.

When determining the weaknesses, we have differences between the symptoms and problems, for example, poor sales are a symptom, while the problem could be, for example, bad publicity.

Once we have identified the strengths and weaknesses, we make a list in order of importance of the strengths and other weaknesses.

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The search engine marketing (SEM) is an option to advertise a business through the search engines. To understand what is the SEM (Search Engine Marketing) or in short search marketing, you must first give a very general explanation of how search engines work.

How the Internet search engines
Search engines like Google, Yahoo and Bing, are pages where the user enters a query and the search engine throws relevant results with respect to the words used in the query (links to web pages) in what is called ” search results page. ”

Most search engines these results classified into two types, the results of content, including news pages, videos, magazines, opinion, blogs, etc. and the results of payment.

The early results are called organic or natural and the creator of the pages that appear there do not have to pay anything to search engines, simply optimizing your site for the search, according to the method, place that content-based importance that the page is acquired. The second are the results of payment and this is where search marketing makes its appearance.

Search Engine Optimization (SEO)
The Search Engine Optimization (SEO ) is a common practice among webmasters and seeks to position a web page between the first visible results resulting in a form, the techniques are many and takes into account several factors.

Google has said repeatedly that takes into account over 200 factors for positioning websites in its results. Among them include PageRank, URL, keywords in the content, and, more recently, the time it takes to load the page also is a factor taken into account.

Internet Advertising – Search Engine Marketing (SEM)
The other type of results (results of charge), appears in the search results page usually in the right column (separated from the organic results) and above the natural results in the results is where the marketing action search engines.

Search Engine Marketing SEO is something like in their objective. The difference is that basically seeks to position on the first page of search results pages for which you pay, that is, ads that link to websites of a company or organization.

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The end of long lines to renew a fixed term. Sure, you can do from home in 1 minute!, But first it is important to know all the options. One of the services now have their online version are fixed term deposits.

Each bank offers its clients services in digital form through your respective Home Banking. To access the home banking service, you must access the corresponding web bank and enter the data required by the system, usually ID and password, obtained from ATMs belonging to the network using the bank.

Fixed term deposits have low returns compared to other types of investments, but are safe. As we train on different products investment, generate interest over a fixed period.

Common Features
In any fixed period is distinguished:
* The capital deposited (depending on the type of time deposits and the bank to determine the minimum amount, which increases if it is in foreign currency).
* The time (before which you can not make moves on the account, except in precancelables fixed-term rates set out below).
* The currency (normally increases the minimum and the deadline for foreign currencies).
* Option for automatic renewal after reaching the termination date.
* Transfer funds from savings account, credit card and checking among others, is only a click away. Some operations usually have a delay to appear in the site, especially those that depend on an external entity to confirm the operation, such as credit cards.

Types of fixed-term
Within the time fixed several options, the most common are:
* Time deposit traditional allocation is an amount during the selected time which will obtain an interest.
* Time deposit precancelable: a common concern when we select the fixed time as a form of investment, is the fear to be some event for which we need the money deposited before the date of expiry of the fixed term has come. In response to this concern arises such fixed term agreed upon deadline, the precancelar which can be achieved within the shortest time. If you do not give any eventuality and the term to term, you can enjoy the benefit of a long-term fixed-term and have had the opportunity to cancel early.

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The annoying habits of your partner of your official have transformed your days at work in a real torture. How to let them know. Have you ever worked with an employee who has little personal hygiene, which has the annoying personal habit of making noises, etc.., Etc.?

You must endure this torture every day, and you think that something would be insensitive of you … Welcome to the world of bad habits at work.

Tips for talking about those annoying problems
• Begins with a gentle approach to relax your partner, but do not go dancing around the problem. The anxiety level of the employee will be too high and turning and rodeos while he waits for the bad news is simply cruel. Once you said you want to discuss a complicated issue, move straight to the heart of the matter.

• Tell the employee what the problem from your point of view. If you insist on turning all you get is to dilute the impact of what you have to say, and therefore the other person might not perceive the true seriousness the problem. And if you mean the issue by saying that “some of our employees do the following” is very possible that the other person will never understand you talk time of it.

• Always possible, make reference to the problem in relation to a professional issue. Remember that this is not a personal vendetta, the conversation has a specific job goal. Other employees may not want to participate on your computer, and you have noticed the lack of volunteers. Perhaps his appearance is affecting the perception of customers about the quality of the products of the organization. Perhaps an irritating peculiarity has made a customer requests a change of sales representative. Try working that the purpose of the conversation is clear.

• is also necessary to let your employee know that not only their behavior is affecting the business and his companions, but that is undermining his own career. Directly expresses the impact you think this behavior has on the potential opportunities for promotion, raises, and other equally important issues such as relations with colleagues and working environment.

Training
Of course, reason to wonder whether training is appropriate in these cases. Suppose the director of a company makes all its employees to attend a seminar on good looks and professionalism. In this case, the employee succeed in getting the message throughout the seminar? Certainly not going to happen. An employee who has the problem does not acknowledge receipt of the situation and the only thing you win is sent to a seminar to a group of employees who did not need to attend.

It is noteworthy that from this area are not against the professional training of the dress protocols and other similar activities. However, we do believe that training is not a means to correct the personal problems of individuals. There are directors who opt for training courses to address the problems of some of its employees only to those employees who they consider problems. This is offensive and discriminatory. What you should do is address the issue individually and towards the employee.