The opening of a local: good start
Open a new establishment is always sufficient grounds for an opening ceremony and thus take advantage of the situation to grab public attention closer to the business and the media and to start the loyalty of potential customers. Around this event, both the core franchise as franchisees, perform a series of performances and promotional campaigns, advertising and even shows to generate appropriate expectations before the opening of the premises.
At times like this where the economic situation is unfavorable, the act of opening a facility is more than ever, a sufficient reason to celebrate in style. But leaving aside the fact holiday, the opening is the perfect time to introduce the brand in the local environment and potential customers become aware of its existence.
The openings can be a powerful marketing tool as they are very few instances in which an establishment, by itself, has so much attention from the media. The impact of the act in which the media will, as a rule, determine the level of success or failure of the event.
Last year opened in the area of about 5,000 franchise stores and at this time, each has its own patterns taught, and even every entrepreneur franchise their own ways of making the opening, but all with one goal, made public to the environment. So many networks have specialized in these days when it intends to carry out the transfer of intangibles such as corporate culture and brand image. While before, to be carried out a battery of advertising campaigns, mainly locally, generating excitement to go to the imminent opening.3
The austerity demand in LDC
In the case of LDC, the franchise director, Carlos Parra ensures that these actions are important because “there is no second chance to make a first impression. In this case, good impression. ” So strive from day to residents of the area to visit. In their openings usually have the presence of officials and business partners so that “we make sure they know well that our door is open to everyone from that day.”
The protocol, in this case is done by agreement with the franchisee and the communications department. “As long as the principle of austerity, because our goal is to save money to communities, we can not splurge on big events, but we do a cocktail party for friends, acquaintances and neighbors share a toast to the bright future,” said Carlos Parra .
In LDC, the plant pays a number of previous expenditures as communication actions, appearances in national media, local or national advertising, and the franchisee is made cocktail spending and a campaign mailshot or local press that the franchisee designate. An LDC opening of a facility can range from 500 euros to decide what the franchisee. Read more »
Currently, most traditional Spanish companies have to live a very delicate moment. In many sectors sales fall again in alarming proportions and after the effort to reduce expenses already incurred in previous years, seems to be no solutions.